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Sul & Beans, we only use the best of natural ingredients in traditional recipes for its finest tastes. But with a constantly growing business, it was important to establish a new philosophic and aesthetic focus for the brand.

The starting point for the brand renewal project was the development of a strong visual identity for Sul & Beans. We came up with series of 5 different icons, inspired by Korean traditional patterns, which reflects our natural ingredients, philosophy and the spirit of the brand’s unique characteristics.

The word ‘sul’ literally translates to snow in Korean; it refers to what is known as Bingsoo (Shaved Ice). “Beans” stands for both coffee beans and red beans. The philosophy behind our cafe is simple: to provide unique Korean dessert experiences by adding a creative twist to the traditional ingredients and share unforgettable taste of a Bingsoo.

Phone (858) 278-2204
Ethnicity
Korean
City San Diego
Website Link Visit Link Here
Country United States of America
State/Province California
distance: 7,776 Miles
Address 4620 Convoy St Bldg J San Diego, CA 92111
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