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Sul & Beans is one of the most talked about dessert companies in Koreatown of Los Angeles. And that’s just the way we like it! People everywhere recognize the quality associated with our brand and are more likely to be repeat customers because of it. Sul & Beans, we only use the best of natural ingredients in traditional recipes for its finest tastes. But with a constantly growing business, it was important to establish a new philosophic and aesthetic focus for the brand.

The starting point for the brand renewal project was the development of a strong visual identity for Sul & Beans. We came up with series of 5 different icons, inspired by Korean traditional patterns, which reflects our natural ingredients, philosophy and the spirit of the brand’s unique characteristics.

The word ‘sul’ literally translates to snow in Korean; it refers to what is known as Bingsoo (Shaved Ice). “Beans” stands for both coffee beans and red beans. The philosophy behind our cafe is simple: to provide unique Korean dessert experiences by adding a creative twist to the traditional ingredients and share unforgettable taste of a Bingsoo.

Phone (213) 385-5510
City Los Angeles
Website Link Visit Link Here
Country United States of America
State/Province California
distance: 7,816 Miles
Address 621 S. Western Ave., Suite 208-A Los Angeles, CA 90005